Dreame Technology has released the Pocket Cake High-Speed Hair Dryer in Australia, adding a foldable, travel-oriented model to its personal-care range at a recommended retail price of $299, with online sales already open and shops stocking it from mid-November.
The dryer combines a high-speed brushless motor, automatic temperature regulation and a body that folds into a phone-sized shape, and weighs less than 450 grams.
Motor, airflow and heat control
Dreame says the 110,000RPM brushless motor generates airflow of up to 70 metres per second, a specification the company links to shorter drying times.
An NTC temperature control system monitors heat 500 times per second and adjusts output automatically, which the company says helps hold a consistent drying temperature while limiting excessive heat exposure to hair.
The dryer also produces 350 million negative ions per cubic centimetre, a figure Dreame frames around reduced static and flyaways and a smoother, more polished finish after styling.
Foldable body and travel use
A 180-degree hinge lets the unit collapse for packing into luggage, handbags or bathroom drawers, and the body is rated for 220–240V.
The model builds on Dreame's earlier Pocket hair dryer. The company describes the new version as combining stronger airflow, intelligent temperature control and the folding format in one unit.
Colours, price and availability
Four finishes take their names from macarons: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown.
Patrick Wang, business director for Dreame Technology Australia and New Zealand, said the dryer is intended to deliver professional-level drying performance in a compact design suited to everyday styling, travel and on-the-go use. He said the launch reflects the company's push into the beauty and personal-care industry.
Dreame also characterises the launch as a response to Australian shoppers seeking products that fit busy lifestyles without compromising performance — an assessment offered by the company rather than an external measure.
The rollout is staggered: the dryer is available now through Harvey Norman, JB Hi-Fi and Dreame's own website, with in-store availability at Harvey Norman and JB Hi-Fi from mid-November. The $299 RRP includes a styling nozzle and a storage bag.
The announcement sets out performance figures for motor speed, airflow, ion output and sensor frequency but does not include independent test results, and the reduction in drying time is described in qualitative terms rather than measured against a comparison product.