Gifts & Crafts

John Jones steps down as Bira president; Karen Forret succeeds him

The Philip Morris & Son managing partner completes a two-year term as Bira president, with Wilkies owner Karen Forret taking over.

Freya KowalskiNovember 10, 20265 min read0 views
An editorial concept illustration of independent shopfronts along a high street, with two plinths and a wooden baton suggesting a leadership handover.

John Jones, managing partner of Hereford-based Philip Morris & Son, has stepped down as president of the British Independent Retailers Association (Bira) after completing a two-year term. Karen Forret, managing director and owner of Scottish independent multiple retailer Wilkies, succeeded him at Bira's annual general meeting this month.

Bira works with more than 6,000 independent retailers across the UK. Jones described serving as president as a huge honour. He said the past two years had been challenging for independent retailers and highlighted Bira's role in helping them achieve collectively what they cannot do individually.

He identified the launch of the Bira Forum as his proudest achievement. The Forum gives members a space to discuss issues, share challenges and access advice. Despite the pressures facing the sector, Jones said he remains optimistic about the future of the high street. People value the sense of place and community that the high street provides, as well as the knowledge and service an independent retailer offers, he said. He added that genuine business rates reform and an overhaul of planning rules were needed to help the high street thrive.

Jones also stressed the importance of adaptation. Philip Morris & Son is 180 years old, but the business as it is now in no way resembles the business it was originally, he said. In his view, the key to surviving and thriving is evolving.

Bira CEO Andrew Goodacre thanked Jones for his contribution. He praised his leadership during a tough period for independent retail and described the Forum as a lasting part of his legacy. Jones will remain involved with Bira as Forret takes on the role.