The Little Sock Company, a Hertfordshire-based children’s brand, has raised the target for its No More Cold Toes Christmas campaign from 6,000 to 10,000 pairs of socks after passing its original goal.
Under the campaign, the company pledges to donate one pair of socks to a baby or child in need for every order placed. It said the initial 6,000-pair target for this Christmas had already been exceeded, prompting the higher goal.
Because the donations are linked to customer orders, the campaign’s final total will depend on how many purchases are made before Christmas. The company has described the new 10,000-pair goal as its revised target for the seasonal effort.
To distribute the donations, The Little Sock Company is working with Little Village, Baby Bank Alliance and Baby Basics UK. According to the brand, all three organisations support families experiencing hardship and help get donations to babies and children who need them most.
The business was founded in 2018 by Katie Saunders, a mother of three. It says it has been built without outside investment, and Saunders wants to use its success to make a positive difference.
With Christmas approaching, the company hopes the campaign will encourage customers to help provide extra warmth to children in need this winter. The final donation total will be shaped by orders placed during the campaign.