Stationery Icons, a 304-page illustrated hardback by Christopher Leonard-Morgan, has launched its first Christmas campaign. The book is being positioned as a distinctive gift for stationery enthusiasts, collectors and design lovers, with the campaign scheduled to run through Christmas.
The book features 100 stationery brands and is built around the brands, personalities and stories that have made stationery a subject of enduring interest, according to the publisher.
The promotional programme combines advertising on StationeryNews.net and PGBuzz.net with activity on Instagram and LinkedIn. It is intended to reach stationery enthusiasts, collectors and design-minded readers during the gift-giving season.
The campaign follows sales at two London events: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. Both events were cited as evidence of the book’s appeal as a present; customers bought copies for friends, family and fellow stationery enthusiasts.
Leonard-Morgan said the encouraging response included many buyers choosing the book as a gift for someone else. He noted that many people know someone with a favourite fountain pen, a treasured notebook or a strong interest in stationery shops. The book, he said, brings together the stories behind brands those readers love and is intended to be enjoyed and revisited over time.
Brands invited to join the campaign
The Christmas campaign invites the 100 featured brands to celebrate their inclusion through their own social-media channels and customer communications. The aim is to extend awareness of the book among stationery enthusiasts around the world.
Publisher cites breadth of stories
Richard Webb, Publisher at Narrative Media, said stationery attracts a remarkable degree of affection and loyalty. He added that the book’s breadth of stories spans six centuries of ingenuity, entrepreneurship and design. Webb also said the publisher was pleased to give featured brands an opportunity to share their own stories with customers and followers, building on the wider interest generated by the campaign.
First edition and availability
The first edition has an initial print run of 1,000 copies. It is priced at £80 and is available to order directly from the book’s dedicated website.
The campaign is timed for the Christmas gift market and combines specialist trade media with social platforms. Featured brands are also being encouraged to use their own channels, adding reach beyond the publisher’s direct promotion.
The campaign therefore links Christmas gifting with collectability and the history of stationery brands. At the time of publication, no sales targets or campaign results had been disclosed, so the promotion’s immediate commercial effect had not yet been established.