The Vollrath Co. has appointed Fred Fritchen as its director of national accounts, according to the company's announcement.
Fritchen comes to the role with extensive experience in the foodservice industry. The company said he has also built customer partnerships, led strategic growth initiatives and helped organizations create value for major national account customers and channel partners.
Responsibilities in the new role
Fritchen will lead Vollrath's strategic sales team and oversee the manufacturer's national account strategy. His focus is expected to center on strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath's customers.
Larry Deutsch, senior director of sales, said in the release that Fritchen brings a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships. Deutsch added that Fritchen's experience and leadership will be valuable as the company continues strengthening its strategic customer partnerships and identifying opportunities for growth.
Related personnel note
Vollrath also noted that Andrew Cronau recently joined the manufacturer. Cronau took part in FER's How To Spec Live in September, according to the announcement.